1. Most people know a million-dollar hover jet is never going to be a good way to get around town.
2. Instead, disruptive innovation theory hints that something like a bicycle or motorcycle that can fly is a more likely place to start. A non-aerospace company will ‘borrow’ and modify enabling technologies components or techniques from a different industry (like batteries or 3D printed superconductors); cobble together a unique, useful device in a new manufacturing value chain; make it available to people in the middle of the economy who already pay untenable costs (in time, money and hassle) for basic transportation; and in doing so empower those people to adapt it to do new jobs to improve their own business or livelihood on a near-term basis.
3. I can type on and on and on about disruptive innovation – how to spot it and what to do about it. However, I prefer designing concept spaceships and airplanes. So I created the ‘Air Tuk-Tuk’ concept to show you what I mean